Case study

BAM Marketing Congress 2019

Our expertise
Group Created with Sketch.
Group Created with Sketch.
Group Created with Sketch.
Group Created with Sketch.
Where?
Brussels
What?
Congress

The BAM Martketing Congress 2019

To create a Meaningful Congress that did not feel conventional but was cosy and inviting, OFCORES recommended complementing the client’s “Era of Humanity” theme by incorporating meaningful concepts in all event aspects. We introduced meaningful networking areas with the use of ambiance lighting, comfy seats and coffee tables. Exhibitor pitching corner headsets allowed close listening and engagement. The main stage was set as a living room to bring the audience into friendly conversations. For meaningful catering we used local partners with ecological practices and provided healthy meals and biodegradable bowls and cutlery. For the award dinner, our new approach used black draping to transform the network area into an evening gala enticing attendees to remain for an elegant walking dinner.

Cosy_Networking_Corner_BAM_Marketing_Congress_2020

Solutions

OFCORES created a connected and meaningful atmosphere to match the event objective to inspire Meaningful Marketing practices in attendees. We implemented a living room vibe with cosy furniture and lighting throughout the venue and stages. This removed barriers to networking so participants could easily connect anywhere. The catering was sustainable, and the sushi belt streamlined meal service by eliminating food lines and increasing mingling time. Using technological innovations, the meaningful experience began at registration where attendees could check-in via facial recognition to improve the flow. An event app allowed participants to connect pre-, during and post-conference. 

BAM_Marketing_Congress_2019_Brussels

 

Group Created with Sketch.
Event management
  • Creation of the overall strategy and action plan 
  • Creative conceptualistation  
  • Sponsorship management  
  • Exhibition management  
  • Venue management
  • Overall logistics  
Group Created with Sketch.
Efficient communication
  • Multi-layered communication channels strategy 
  • Social Media management & integration/moderation social media wall 
  • Visualization of booths   
  • Direct e-mail campaigns
Group Created with Sketch.
Experiential marketing
  • Development of the general creative networking area
  • Set-up and update event app  
  • After movie, interviews high-level keynotes included  
  • Sustainable meal service served on sushi belts
Group Created with Sketch.
Innovative technology
  • Facial Recognition check-in  
  • 3-D virtual tour  
  • Fit in the right AV solutions adapted to the overall innovative atmosphere  
  • Integration social media wall   
  • Digital refrigirators

Results

BAM_Evening_MOTY

.

OFCORES is a trustworthy and reliable partner for BAM for many years already, delivering excellent support in event management and proposing new technology solutions to optimize our events. 

Barbara D'hondt - BAM

results
38th
edition
2
days
1365
participants
4
meaningful stages
38
speakers
833
app downloads
1500
goodie bags
73
event parts
results
 
 
 
BEA's_2020_OFCORES