Case study

BAM Marketing Congress Week 2020

Our expertise
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Where?
Virtual & Hybrid
What?
Congress

How we dit it

Project

The Belgian Association of Marketing (BAM) partnered with OFCORES for the 6th year in a row to organise its 39th edition of the BAM Marketing Congress. Overcoming the pandemic challenges of 2020, we transformed the annual 2-day physical Congress into its first online edition, with content released over the course of an entire week!

Solutions

 

BAM_Virtual_Marketing_Village

The 3D BAM Marketing Village

BAM_PanelBAM Congress Week Recording Panel Stage

OFCORES helped BAM conceptualise an impactful and engaging virtual event with the following special features:

  • A whole week of marketing content, which participants could not only follow live, but also access on-demand for 3 months following the Congress.
  • Meaningful networking opportunities through an innovative 3D Marketing Village, as well as the event platform’s virtual 1:1 meeting scheduling tool.
  • An agenda tailored to each participant. Attendees could access the event platform ahead of and during the event to create their own programmes comprised of the specific sessions and 1:1 meetings of greatest interest to them.
  • Sponsorship opportunities and visibility.  Some sponsors had pop-up ads in the platform, some mailed goodies to participants ahead of sessions, some participated with a Virtual Marketing Village booth, and all were represented via the social media campaign and event platform pages.
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Event management
  • project management
  • virtual event conceptualisation & best practices support
  • sponsorship management
  • online registration management
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Efficient communication
  • e-mailing campaign content & management
  • audience engagement tools management
  • social media content & visuals creation pre- & during the Congress Week
  • attendee communication
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Experiential marketing
  • development of the virtual exhibition experience
  • support on sponsor package deliveries
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Innovative technology
  • 3D virtual exhibition (“Marketing Village”) management
  • virtual event platform creation & management
  • video hosting

Results

In collaboration with OFCORES, BAM effectively redesigned their flagship event in a virtual format, while continuing to deliver significant marketing solutions and top networking opportunities to help their attendees Move Forward.

For our work on this event, OFCORES was awarded first place in the Virtual Events Awards for February 2021! See more details here. 

Winner_Virtual_Events_Awards_OFCORES

Impressions from the judges:

✨ Hard to impress an audience of marketers! This event is really appealing and engaging - a real stand out for me!

✨ A well thought through effort coupled with engaging marketing campaign to pivot an established event to virtual.

results
1306
online participants
803
virtual concepts
204
virtual meetings
80+
speakers
15
virtual exhibits
6th
collaboration with OFCORES
results