Case study

BAM Marketing Congress Week 2020

Our expertise
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Where?
Virtual & Hybrid
What?
Congress

How we dit it

Project

The Belgian Association of Marketing (BAM) partnered with OFCORES for the 6th year in a row to organise its 39th edition of the BAM Marketing Congress. Overcoming the pandemic challenges of 2020, we transformed the annual 2-day physical Congress into its first online edition, with content released over the course of an entire week!

Solutions

 

BAM_Virtual_Marketing_Village

The 3D BAM Marketing Village

BAM_PanelBAM Congress Week Recording Panel Stage

OFCORES helped BAM conceptualise an impactful and engaging virtual event with the following special features:

  • A whole week of marketing content, which participants could not only follow live, but also access on-demand for 3 months following the Congress.
  • Meaningful networking opportunities through an innovative 3D Marketing Village, as well as the event platform’s virtual 1:1 meeting scheduling tool.
  • An agenda tailored to each participant. Attendees could access the event platform ahead of and during the event to create their own programmes comprised of the specific sessions and 1:1 meetings of greatest interest to them.
  • Sponsorship opportunities and visibility.  Some sponsors had pop-up ads in the platform, some mailed goodies to participants ahead of sessions, some participated with a Virtual Marketing Village booth, and all were represented via the social media campaign and event platform pages.
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Event management
  • project management
  • virtual event conceptualisation & best practices support
  • sponsorship management
  • online registration management
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Efficient communication
  • e-mailing campaign content & management
  • audience engagement tools management
  • social media content & visuals creation pre- & during the Congress Week
  • attendee communication
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Experiential marketing
  • development of the virtual exhibition experience
  • support on sponsor package deliveries
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Innovative technology
  • 3D virtual exhibition (“Marketing Village”) management
  • virtual event platform creation & management
  • video hosting

Results

In collaboration with OFCORES, BAM effectively redesigned their flagship event in a virtual format, while continuing to deliver significant marketing solutions and top networking opportunities to help their attendees Move Forward.

results
1306
online participants
803
virtual concepts
204
virtual meetings
80+
speakers
15
virtual exhibits
6th
collaboration with OFCORES
results