Case study
BAM Marketing Congress Week 2020
Our expertise
Where?
Virtual & Hybrid
What?
Congress
Project
The Belgian Association of Marketing (BAM) partnered with OFCORES for the 6th year in a row to organise its 39th edition of the BAM Marketing Congress. Overcoming the pandemic challenges of 2020, we transformed the annual 2-day physical Congress into its first online edition, with content released over the course of an entire week!
Solutions
- project management
- virtual event conceptualisation & best practices support
- sponsorship management
- online registration management
- e-mailing campaign content & management
- audience engagement tools management
- social media content & visuals creation pre- & during the Congress Week
- attendee communication
- development of the virtual exhibition experience
- support on sponsor package deliveries
- 3D virtual exhibition (“Marketing Village”) management
- virtual event platform creation & management
- video hosting
Results
In collaboration with OFCORES, BAM effectively redesigned their flagship event in a virtual format, while continuing to deliver significant marketing solutions and top networking opportunities to help their attendees Move Forward.
1306
online participants
803
virtual concepts
204
virtual meetings
80+
speakers
15
virtual exhibits
6th
collaboration with OFCORES