Case study

The Marketing Congress 2018

Our expertise
Group Created with Sketch.
Group Created with Sketch.
Group Created with Sketch.
Group Created with Sketch.
Where?
Brussels
What?
Conference

Project

For the fourth year in a row, the Belgian Association of Marketing partnered up with OFCORES to manage their annual Marketing Congress.

The Belgian Association of Marketing wants to put Meaningful Marketing at the heart of brands. This annual meet-up with professionals passionate about marketing, sales & communication, is the flagship event of the year for BAM. The 37th edition of the Marketing Congress took place on December 6-7 in Brussels Expo.   

Marketing Congress 2018 Audience

"Over 1000 marketers,  inspirational speakers, digital industry leaders and influencers joined us on 5 & 6 December"

Solutions

OFCORES teamed up with BAM on the overall Marketing Congress organisation and provided a thorough support that contributed to the success of the event. Several innovations where integrated on this year’s edition. For the first time on a Belgian Congress, we were able to use a state-of-the-art event registration technology: facial recognition check-in.
And for those who missed the 2018 edition: discover our 3-D virtual tour and walk through the venue at your own pace, as if it’s real!

Markeketing-Congress-Exhibition-Area
Group Created with Sketch.
Event management
  • Creation of the overall strategy and action plan  
  • Creative conceptualistation  
  • Sponsorship management  
  • Exhibition management  
  • Venue management & overall logistics  
Group Created with Sketch.
Efficient communication
  • Overall event communication strategy  
  • Set-up online & offline communication campaign  
  • Social Media management & integration social media wall  
  • Visualization of booths   
Group Created with Sketch.
Experiential marketing
  • Development of the general creative event identity  
  • Set-up and update event website & app  
  • After movie, interviews high-level keynotes included  
  • Mailing campaign   
Group Created with Sketch.
Innovative technology
  • Facial Recognition check-in  
  • 3-D virtual tour  
  • Fit in the right AV solutions adapted to the overall innovative atmosphere  
  • Integration social media wall   
Marketing Congress 2018 - Partners

“Both on logistics and operations, we recommend OFCORES, a company full of ideas and young talent!”

Nathalie Prieto - BAM

Results

The Marketing Congress 2018 was a great edition thanks to the smooth cooperation with the entire BAM team, our internal experience and of course all the event partners. The success of the Congress is reflected in the following results:

results
37th
edition
73
events partners
2.382.945
total reach of Tweets
500
gin-tonics
1500
goodie bags
results

 

 

Interested in getting involved as a key partner in the Marketing Congress 2019?

Contact us